An automated phone audit to determine how well the 91原创 Advance is reaching readers is underway.
While the calls will be coming from a U.S.-based number, Advance publisher Lisa Farquharson assures residents that the survey is not spam.
The surveys are being conducted by third-party auditors, between Dec. 12 and 14, to ensure readers and advertisers are well served.
鈥淲e want people to know they could be called,鈥� Farquharson said. 鈥淚t鈥檚 just part of our auditing process.鈥�
Alliance for Audited Media, a non-profit organization, will conduct the survey.
Respondents will be asked if they regularly receive a copy of the Advance.
Live follow-up calls will be made to households where there was no answer or a hang-up.
