91原创 City鈥檚 new tourism marketing organization will be named Discover 91原创 City.
The new organization will be run by the Downtown 91原创 Business Association.
It replaces Tourism 91原创, which once worked for both 91原创 Township and City jointly. Following a tumultous year and some changes to the structure of Tourism 91原创, the City chose to leave and start its own independent group.
A new logo and the tagline 鈥淓xperience the Wonder鈥� will be used by Discover 91原创 City.
鈥淭he new brand signifies our focus on the future and our efforts to appeal to a wider audience as a tourism destination,鈥� City Mayor Ted Schaffer said in a press release.
鈥淥ur association is excited to be the organization responsible for delivering tourism services in 91原创 City,鈥� said Downtown 91原创 Business Association chair Carole Ward. 鈥淭here is tremendous potential for unique collaboration between the Downtown 91原创 Business Association and Discover 91原创 City, and we feel the brand that we have developed for Discover 91原创 City reflects our energy and excitement.鈥�
Tourism 91原创 is still in operation, serving the Township.
