Several months ago, 91原创鈥檚 emergency planning co-ordinator Ginger Sherlock began the groundwork for a campaign that would spell out in detail the agencies that exist to help us when we need them.
Now, a month after the catastrophic earthquake and tsunami that devastated vast areas of northeast Japan, the campaign has taken on a greater sense of immediacy and importance.
鈥淚 hate to say it, but you learn from other people鈥檚 disasters,鈥 Township Mayor Rick Green commented at Wednesday鈥檚 launch of Community Awareness Regarding Emergencies (CARE) campaign at the west end of 91原创 Regional Airport鈥檚 east-west runway.
The timing for public awareness 鈥 the whole purpose of CARE 鈥 couldn鈥檛 have been better. On May 7, all the agencies that exist to keep the community safe will be at Willowbrook Shopping Centre from 10 a.m. to 4 p.m.
At booths inside and outside the mall, residents will be able to find out what these agencies are, when and how they are deployed, and where they can find out more information.
People will be able to see the tools the agency personnel use to perform their jobs, and learn how they are put into action.
One of the most important features of CARE will be 鈥91原创 鈥 Who to Call.鈥 These are reference sheets with a list of agencies and phone numbers which will be given out on May 7.
Against a backdrop of uniformed personnel, ambulances, a police car, fire truck, RCMP helicopter and search and rescue watercraft, Sherlock said: 鈥淲e are reaching out to the public to show them that this is how we keep them safe.鈥
Canada Border Services will be represented at the May 7 event. 鈥淒oes the public know what they do?鈥 she added.
鈥淭his is a great opportunity because the public doesn鈥檛 know what these agencies do.鈥
The disaster in Japan may still be uppermost in the minds of many people, but time weakens the memory, as Green explained: 鈥淲e talk about this when it happens. We get very upset and we get very concerned. And then time goes by and then it鈥檚 out of sight, out of mind.
鈥淲e have to learn from that,鈥 he said.
Sherlock has been busier than usual since the magnitude 9 earthquake and tsunami in Japan. 鈥淢y phone has not stopped ringing,鈥 she said. People are asking her speak to seniors, school communities and other groups who want to be prepared.
Twenty-two agencies and services will be represented at Willowbrook. They include RCMP and local fire departments, bylaw enforcement, B.C. Ambulance Service, E-COMM 911, Search and Rescue, transit police, Commercial Vehicle Safety Enforcement, CP and CN Railway police, and the Department of Fisheries and Oceans.