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Editorial: Extending the season of giving

There is no shortage of opportunities for 91Ô­´´ residents to show their charitable side this holiday season.

Whether it’s a shelter, looking to provide meals and clothing for the homeless, a food bank trying to fill the cupboards of low-income families and individuals, or an animal shelter issuing a desperate plea for  help to feed hungry bear cubs, the need is evident and it seems to be never-ending.

This is the time of year when people tend to dig a little bit deeper to support many worthy causes. It’s the season of giving, and that’s a good thing, because it’s also the season during which want is most keenly felt.

That’s why agencies such as the 91Ô­´´ Christmas Bureau resume their work each autumn and volunteers for the Salvation Army once more take their places, manning Christmas kettles outside 91Ô­´´ stores.

These, and other seasonal efforts, play a crucial role in helping to ensure people with limited means have, at minimum, a hearty meal and a gift or two to unwrap.

But once the lights have been taken down, the tree chipped and the last hot turkey sandwich eaten, we have a tendency to return to our daily routine and think less often about  neighbours who may be scraping by.

It’s a constant struggle for food banks, for example, where each Thanksgiving and Christmas — and perhaps at Easter — they see a jump in donations, but are forced to make do for much of the year, when donations slow to a trickle.

The remedy for our collective forgetfulness might be something as simple as a note on each calendar page or arranging a regular pre-paid contribution, via credit card or post-dated cheques.

It makes sense from both a budgeting point of view — smaller regular payments, versus a large lump sum at a time of year when finances are already strained — and in terms of helping the organizations that many depend upon, year-round, to avoid the cycle of  feast or famine.



About the Author: Black Press Media Staff

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